For years, productivity has been judged by what leaders can see. The problem is, those signals don’t always mean what we think they do. This blog takes a closer look at why remote work feels less productive, what those familiar “signs of productivity” are actually measuring, and why the real issue has less to do with location than most people think.

Putting together a basic marketing plan doesn’t have to be an insurmountable task—it’s really just figuring out where you want to go and making a to-do list of how you’re going to get there. As is often the case, the hardest part is getting started. So, to make this process as easy to start as possible, we’ve outlined the main five steps any company should take, regardless of their business or industry.

If you’ve been in business for any length of time, you’ve likely heard the advice to “work on the business, not in it,” but what does that really mean? This post delves deep into the topic to answer that very question, explains why it’s important, and, most importantly, how to do it!